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How To Pay Sales Incentives On A New Product

by Shirah Smail
Nov 16, 2024
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Paying sales commission or sales incentives on new product

Congrats!  Your company is going to launch a new product into the market next year.  I am sure this has been a long-awaited release, and many hours have been spent in this effort.  Most likely including your go to market strategy and the channels you will be using to sell this product.  But have you considered how you will be incentivizing the sales team to sell this new product?  If you have considered, great, glad you have that set up.  If you haven't considered, this blog is for you.

The two main ways to incentivize new product sales are:

  • Part of the Sales Compensation Plan
  • SPIFF

Let’s discuss each of these options in a bit more detail.

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