How Much Are Your Sales Commission Plans Costing You?
by Shirah Smail
Nov 16, 2024

One of the most important questions that company leaders ask is “How much are these comp plans going to cost us?” That is where plan modeling or costing comes in.
This is the time of year when companies are creating sales compensation plans for next year. They usually invest time in determining the best mechanics (e.g. thresholds, accelerators, caps, etc.). They also spend an extensive amount of time determining quotas, which is good. However, one of the most crucial items to get correct, and that is typically not done well, is plan costing. The most effective way to determine the cost of a sales compensation program is through a cost model.
Before presenting an offer to a salesperson, think - is your company being fair in their decision making? If not, it may cost you. In August of 2025, the owners of a certain automobile dealership had to pay $275,000 (+ other relief) to settle a U.S. EEOC lawsuit related to their hiring process.
So, what happened?
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